Since the 1920's, Louis Vuitton has been known for its iconic custom vanity trunks, elegant powder compacts, and bespoke toiletry kits. These quickly became symbols of feminism — the need for elegant, practical beauty accessories designed for the modern, traveling woman.
Now, that legacy steps into a new era with La Beauté Louis Vuitton, the brand’s first official beauty line with legendary artist Dame Pat McGrath — with 55 shades of lipstick, 10 shades of baume, 8 colors of eye ombres, and a signature scent.
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Widely regarded as one of the most influential makeup artists of all time, Pat McGrath brings her signature creativity and decades of beauty savoir-faire to the brand. With over 20 years of working with Louis Vuitton alone, she’s been setting trends, breaking rules, and redefining the face — making her the perfect match to lead the brand into this new chapter.
With McGrath at the helm, With McGrath at the helm, the line is set to push boundaries and bring a fresh take to beauty at Louis Vuitton. The debut collection also brings makeup and accessories together — all housed in the iconic Monogram packaging we know and love.
Shop the collection
August 2025